Google+, the new social network from Google, is in its infancy and very few people have access to it at the moment. It introduces features that the web giant hopes will revolutionize the social sphere, “Circles” being paramount among those features.
Google’s “Circles” allow you to segment your following so that certain things you post only go to certain people. For example, one “Circle” might be Coworkers, while another might be High School Buddies. The type of content you share with your High School Buddies is likely going to be much different than what you share with your Coworkers. Instead of having all of your content disseminated to everyone, only people in a given “Circle” will see what you post to that “Circle.”
This has the potential to make it easier for casual social networking users to share content in a private, segmented way without having to be as privacy-setting sensitive as they might need to be on Facebook.
The real strength of Facebook, though, is its enormous user base. Will people who are already invested in and comfortable with Facebook see enough benefit in Google+ to migrate to that social network? Is there enough room for both social networks to thrive? The early demand to get an invite to Google+ is promising and might indicate Google has a hit on its hands. Only time will tell if Google+ will flop or flourish.
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