Nike’s new World Cup ad won’t begin airing on TV until Saturday, but it’s already going viral online. Some are even calling it the best sports commercial of all-time. So, what’s the secret behind Nike’s latest ad? EMOTION. Let’s face it. We are beings driven by emotion and part of the reason soccer is so popular across the world is that it is not just a sport – it’s a culture.
Nike has captured the essence of that emotion in its World Cup ad, and that’s why people are responding to it in such a positive manner.
Few of us will ever run a business with A-list celebrity sports spokespeople. But we can use the same concept Nike uses in this ad. It is easy to become so lost in what you’re trying to communicate that the message can come across as flat and uninspiring.
When formulating your message don’t just ask, “What do people need to know about us?” Instead, ask, “What will motivate people to connect with us?” Creating content that answers that question is a key element of getting your content to go viral online.
A bit of deft humor doesn’t hurt, either. As you’ll see in the ad, Nike gets it just right.
So, is Nike’s new ad the best sports commercial ever? Watch below. You decide.
