If a crisis strikes your organization, are you prepared? Do you know what to say when the media shows up knocking on your door? Do you have everything in place to process and respond to the conversation that erupts virally via social media? Whether you’ve had no crisis training whatsoever or need a refresher to get up to speed with the digital age, a two-part seminar Bruce Hennes and I are co-presenting would be a great place for you to start.
We will present “Managing the Media: Crisis Communications, Media Relations & Social Media” on Monday, September 12, 2011 at North Central State College in Mansfield.
Thanks to the Mansfield/Ontario/Richland County Health Department, registration is free. Space, however, is very limited. If you’re interested, visit http://mansfieldseminar.eventbrite.com/
Bruce will present Session 1 from 8:00 a.m. – 12:30 p.m. and will discuss:
- Establishing & maintaining “control of the message”
- What reporters expect; what you should expect
- Defining and creating Key Messages
- The difference between print, TV, and radio interviews and how each requires different skill sets
- What to do when lawyers insist on a strict “no comment”
Bruce is a partner of Hennes Paynter Communications, one of the few firms in the U.S. exclusively focused on crisis communications. I own and operate Radar Public Relations & Consulting, LLC, which focuses on the strategic use of social media.
My session will follow his, but registration for Session 1 is required for Session 2. From 1:30- 3:30 p.m., I will focus on:
- Why social media matters during a crisis
- What to do online before a crisis breaks
- How to take control of the conversation when social media discussion goes viral
- Engaging in effective reputation management
- How to write an effective social media policy
This seminar is geared specifically toward government officials, community leaders, nonprofits, education, business, boards of health, medical providers, fire, law enforcement and other first responders.
This seminar has been approved for 4 Continuing Professional Training (CPT) hours by the Ohio Peace Officer Training Commission, Office of the Attorney General. Application has also been made for Registered Sanitarian hours (3.5 for Session #1 & 2 hours for Session #2).
If you have any questions, feel free to contact me at 216-210-3717, and I will be happy to talk to you more about this seminar.
